THE CHALLENGE

BuildingBlok had a robust software suite of tools for managing construction projects and wanted a non-traditional way to way to explain (but not over-explain) the product benefit and entice project managers with a free trial.

THE SOLUTION

Berlin concepted, scripted, designed and produced three videos — including custom character development and animation. One video explains the software suite as a whole, while two other videos focus on bidding and timesheet management tools. Berlin’s approach balances just the right amounts of product information and whimsical touches.

THE RESULTS

The videos have been viewed thousands of times, and BuildingBlok’s software is now used by thousands of construction companies.