THE CHALLENGE

The energy nutrition drink Nutrament has a loyal and passionate customer base, but they are dispersed and can be difficult to reach. The brand sought a bigger social following that reflected the deep connection with their audience and the history of the brand. 

THE SOLUTION

Berlin launched a promotion to engage users and grow followers on Facebook, Instagram, and Twitter. Using targeting techniques on major social networks, Berlin zeroed in on Nutrament’s niche audience in the brand’s key markets. The promotion sought to deliver a branded message with extensive reach, frequency, and engagement to reinforce Nutrament’s unique selling proposition while growing their social following.

THE RESULTS

During the six-week campaign, over a half-million impressions were delivered and Nutrament’s audience engaged with the brand over 9,000 times through shares, likes, reactions, and comments. And the bottom line? The promotion drove users to follow the brand. The Nutrament Facebook page grew by 21 percent, while Instagram and Twitter both grew by over 100 percent!