Lotus Study

Lotus VAR Enablement Kit

Client:
Lotus Development Corporation

Target Audience: Value Added Resellers (VARs)

Objectives: Provide the VAR with a complete resource package to enable sales

Delivery Media: Print, CD-ROM, and Web site

The Program:

The VAR binder contained a CD-ROM and a full set of marketing materials. These included product information, product demonstrations, contact information, and targeted value propositions for the VARs to use in their reselling efforts.

This binder was completely replicated on the Internet to facilitate information sharing and communications.

Legal Solutions Kit

Client: Lotus Development Corporation

Target Audience: Internal sales representatives and business partners

Objectives: Educate sales reps and business partners about legal solutions from Lotus

Delivery Media: Presentations

Trade Show Program: Customer Awareness

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Client: Lotus Development Corporation

Target Audience: Potential customers

Objectives: Create awareness and interest in Instant!TEAMROOM, a software product

Delivery Media: Interface Designs for CD-ROM

The Program: User can select self-running program or interactive option, allowing trade show participation without having dedicated presenters present at all times. Program includes screen captures of the software with narration explaining the activities on screen and a focus on the objectives and value propositions of the product.