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NEWS RELEASE
 Contact:

Steven Klapow
914-683-5759
steven@berlinprod.com  

BERLIN PRODUCTIONS WINS TWO LOGO DESIGN AWARDS
Corporate-identity pieces to be published in HarperCollins book

WHITE PLAINS, NY – March 7, 2006 – Berlin Productions (BP) has won two American Corporate Identity awards for its design of two logos, one of which is BP’s own logo, and the other, a client’s logo. Both will be included in the book American Corporate Identity 2007.

The client logo was commissioned by Outdoor Active Kids (OAKS), a company that conducts outdoor workshops for school-age children. The logo is part of a larger branding campaign for which BP also created an e-commerce web site (www.outdooractivekids.com).

The OAKS logo was designed to reflect the mission of OAKS’ workshops: to create a lasting appreciation of outdoor activity and physical fitness; while the workshops are beneficial to children of all skill levels, OAKS targets its curriculum to benefit children who are not inclined to participate in athletics.

Like the OAKS logo, the new BP logo is part of a larger branding campaign by Berlin Productions. The logo builds on BP’s former logo, maintaining a spherical shape and trademark “B” as the centerpiece, but adding a satellite-like antenna to the sphere, and accenting the company’s name by enlarging it and using a more contemporary typeface.

BP’s vice president and creative director, Dylan Wood, developed the idea for the new logo while considering how the company has expanded its areas of expertise during its history. “Rick [Berlin] started the company as an illustration and design shop, but now the company does a lot more than that. We’re a communications firm, and the antenna says ‘communication.’ It’s also not accidental that the main shape can also be seen as a globe or a crystal ball.”

American Corporate Identity 2007 will be published this fall by HarperCollins.


About Berlin Productions
Established in 1982, Berlin Productions is a full-service digital communications agency that produces Web sites, video, CD-ROMs, DVDs, kiosks, animation, presentation, illustration and print services for corporate, educational, medical and government institutions. The company also offers a full array of traditional and digital illustration and print services. BP’s founder Rick Berlin and creative director Dylan Wood are two-time winners of AV Video Multimedia Producer magazine’s annual Top 100 Producers competition, and they have also won several InVision Awards from New Media magazine. BP’s clients include Kraft Foods/Starbucks, MCI, Pepsi, SoBe Beverages, Columbia University, Prudential and Sony.

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