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Media
Relations
BERLIN
PRODUCTIONS EXPANDS TO FULL-SERVICE AGENCY
New hires increase 3D modeling and simulation
capabilities,
copywriting and marketing services
WHITE
PLAINS, NY – June 14, 2004 – Berlin Productions,
Inc. (BP) announced today that it has hired two employees -- an
animator/designer and a copywriter -- who will allow the company
to offer end-to-end services for its clients.
Darnel Degand, lead animator and creative director for multimedia,
will round out BP’s existing video, 2D and 3D animation, effects
and post-production capabilities. Degand has been an application
developer, instructor, and graphic design consultant at institutions
such as New York University (NYU) Medical Center, the College of
Aeronautics, and AMC Computer Corporation.
“We find that clients are increasingly asking for more interactivity,
animation and realistic 3D,” said the company’s founder,
Rick Berlin. “Darnel’s expertise in software such as
Macromedia Flash, Alias Maya, NewTek LightWave 3D, Softimage/XSI
and Adobe After Effects will help us by building on our existing
skill set and meeting the higher demand.”
Steven Klapow, BP’s new director of marketing and creative
director for copy, will be responsible for generating project scripts
for the company’s clients and working with BP’s producers
on content development. A video and multimedia industry journalist
for 10 years, Klapow most recently served as executive editor of
AV Video Multimedia Producer magazine.
“Because Steven was responsible for keeping close tabs on
corporate and institutional media production and practices, he knows
what kind of copy services our clients need, the kind of messages
they need to get across, and the most effective way to communicate,”
Berlin said. “Many of our clients are not in the communication
business, so having a full-time writer and former reporter on staff
will help us deliver the full package, from concept to delivery.”
Klapow will also handle project coordination, as well as all of
BP’s marketing, branding and public relations initiatives.
About Berlin Productions
Established in 1982, Berlin Productions is a full-service digital
communications agency that produces Web sites, video, CD-ROMs, DVDs,
kiosks, animation, presentation, illustration and print services
for corporate, educational, medical and government institutions.
The company also offers a full array of traditional and digital
illustration and print services. BP’s founder Rick Berlin
and creative director Dylan Wood are two-time winners of AV Video
Multimedia Producer magazine’s annual Top 100 Producers competition,
and they have also won several InVision Awards from New Media magazine.
BP’s clients include Kraft Foods/Starbucks, MCI, Pepsi, SoBe
Beverages, Columbia University, Prudential and Sony.
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