ABOUT US
SO, WHO'S BEHIND ALL THIS MAGIC?
The short answer? Berlin is a den of creative, tactical, technical and analytical geniuses.
The longer answer? We're a full-service marketing and promotion agency, based in Westchester County, New York. Like you'd expect (and need), we offer marketing, creative and digital services, including award-winning strategy and campaign development. Unlike many agencies, however, we do it all, powerfully, under one roof.
Berlin has a 35+ year history — and you can't last this long without a record of helping clients succeed. We provide clients with the best of both worlds: an agency with fresh ideas and a solid foundation in the principles of marketing.
Whether it’s sales, marketing, branding, advertising, training, education, or internal or external communication, we work with any medium necessary — web sites, video, mobile, email, social media, presentations. And we still do print. We're killer at it, in fact. And, by the way, did we mention we're green-certified?
We'll make your marketing better. Just fill out the contact form on this page, and let's get the conversation started. We're ready to help.
MEET OUR CORE TEAM
Rick Berlin
President and Founder
Rick founded Berlin in 1982 to provide design, illustration and multimedia to Fortune…
Tom Hayduk
VP, Client Services
Tom provides over 30 years experience in packaged goods marketing, trade marketing,…
Alan Karel
VP, Strategic Planning
Alan’s expertise in creating innovative marketing programs is a result of more than…
Joe Faraci
Lead Developer & Programmer
With a background creating interactive presentations for legal educators and developing…
Angela Lucas
Digital Media Director
Angela has over a decade of experience in digital marketing and branding efforts.…
Steven Klapow
Director of Communications & Creative Strategy
A former journalist who initially joined Berlin in 2004, Steven oversees creative…
Roberto Berrospe
Senior Software Developer & Engineering
Roberto is involved in nearly every Berlin project with complex application-development…
Guillermo Hansz
Digital Creative Director
Responsible for user interface design, illustration, graphics creation and motion…
Domingo Robaina
Web Developer
A former electronics technician who's been developing web sites since the days before…
Mary Jo Roberts-Braisted
Art Director and Designer
Mary Jo helps Berlin serve clients who have a wide variety of graphic and publication…
Kimberly Joseph
Bookkeeper
Kimberly is the unsung hero behind most of the transactions at Berlin. Born to count…
Porter
Mascot & Belly-Rub Aficionado
Porter's responsibilities include napping, eating, demanding to sit in the front…
Rick Berlin
President and Founder
Rick founded Berlin in 1982 to provide design, illustration and multimedia to Fortune 1000 clients. Rick’s talent in the interactive field propelled him to create an online assets database for multimedia artists, programmers and developers. Berlin’s renowned development of web sites, software applications and video began to attract marketing agencies and corporations that would outsource their TV, video and online applications to Berlin. As Rick saw the movement of consumer promotions becoming more tightly integrated with advertising and online marketing, he fortified his staff with several seasoned marketers, designers and copywriters to build the perfect blend for integrated advertising and marketing campaigns. Rick holds a BA from the State University of New York at Oswego.
914-683-5759 ext. 270 rick@berlinproductions.agency
Tom Hayduk
VP, Client Services
Tom provides over 30 years experience in packaged goods marketing, trade marketing, sales, product management, strategic planning and consumer promotion planning, including retail, trade and account-specific programming, targeted TV and radio, event management and implementation. From United States Tobacco to Ryan Partnership, Tracy Locke and The Guild Group, Tom’s account-specific expertise with consumer promotions benefits all our clients. Tom’s diverse client and brand experience includes Pepsi, Kraft Foods, Reckitt Benckiser, M&M Mars, Balance Bar, Starbucks, Mott’s, Kozy Shack, Guinness, Weight Watchers, Copenhagen and Skoal. Tom has a BA in Economics from Bentley University.
914-683-5759 ext. 235 tom@berlinproductions.agency
Alan Karel
VP, Strategic Planning
Alan’s expertise in creating innovative marketing programs is a result of more than 25 years of strategic planning and concept development. He began his career in the New York City advertising community with a strong media foundation in agency planning and supervisory positions. He expanded his expertise in campaign and program development to lead agency marketing teams for some of the world's most recognized brands, including McDonald's, Taco Bell, a number of Kraft/Nabisco businesses, Snapple and Hershey. In addition to managing marketing budgets in the tens of millions of dollars, Alan has also led agency functional areas in promotion planning and procurement, fulfillment, and legal and safety compliance. Alan is a graduate of the University of Massachusetts at Amherst, with an MBA from the Sawyer School of Management at Suffolk University in Boston.
914-683-5759 ext. 230 alan@berlinproductions.agency
Joe Faraci
Lead Developer & Programmer
With a background creating interactive presentations for legal educators and developing web sites to promote independent filmmakers, Joe Faraci joined Berlin Productions in 2005. Joe wears many hats at Berlin: In addition to performing technical-needs assessments at the start of an engagement, he is responsible for coordinating production on multiple projects, while working hands-on in web development, graphic design, programming, and animation. Joe majored in visual arts and computer science at Westchester Community College. Joe was selected as a "Westchester Wunderkind" by, and subsequently was profiled in, 914INC magazine.
Angela Lucas
Digital Media Director
Angela has over a decade of experience in digital marketing and branding efforts. She has helped numerous businesses develop marketing strategies, create custom marketing automation, create/manage custom websites and manage SEO & SEM campaigns. Angela earned her bachelor's degree from Monmouth University in New Jersey.
914-683-5759 ext. 201 angela@berlinproductions.agency
Steven Klapow
Director of Communications & Creative Strategy
A former journalist who initially joined Berlin in 2004, Steven oversees creative content development, including strategy, concept, copy and visuals. He is also responsible for project management as well as Berlin’s own marketing and promotions activities. Steven has served as the director of marketing for three healthcare practices in the metro New York area, and he also spent 10 years as an executive editor and senior writer covering corporate media management, business communication technology and internal communication practices. With a BA in Broadcast Communications, Steven began his career in communications as a radio host and producer for several years, and today, he still does occasional voiceovers.
Roberto Berrospe
Senior Software Developer & Engineering
Roberto is involved in nearly every Berlin project with complex application-development requirements. Having studied early languages such as BASIC, Pascal, C (even before the “+” or “#”), and Assembler makes him extremely versatile as he pushes the limits of technologies such as HTML, JavaScript, jQuery, ActionScript, PHP, Python, SQL, ASP, ASP.net, Swift and more. Roberto is an indispensable part of Berlin’s award-winning team and his passion for technology helps keep us on the cutting edge.
Guillermo Hansz
Digital Creative Director
Responsible for user interface design, illustration, graphics creation and motion graphics at Berlin, Guillermo is an accomplished digital and traditional artist. Guillermo was instrumental in helping Berlin achieve new heights of interactivity in Berlin's early Flash projects, and, later, in responsive HTML5 design. Guillermo's illustrations have been published in numerous books, including the graphic novel series El Club de los Ilustres. Guillermo studied at Centro de Diseño in Uruguay, where he earned his degree in industrial design.
guillermo@berlinproductions.agency
Domingo Robaina
Web Developer
A former electronics technician who's been developing web sites since the days before Google — he even still remembers how to use tools like Gopher, Archie and Veronica — Domingo is responsible for developing robust web sites for Berlin's clients. He is also responsible for usability testing, quality control, and integrating content management systems with every web site we build. Many of Domingo's skills are self-taught, and he is on a constant quest to keep Berlin on the forefront of technology.
Mary Jo Roberts-Braisted
Art Director and Designer
Mary Jo helps Berlin serve clients who have a wide variety of graphic and publication design needs. She has a background that spans several decades as a senior art director and illustrator in the marketing and advertising industry. In addition to earning her BFA in graphic design and Illustration from Indiana University of Pennsylvania, Mary Jo attended Istituto Lorenzo de’ Medici for her graduate studies in Florence, Italy. When Mary Jo isn’t designing for Berlin, she can be found pursuing her passion for painting and spending time with her family and on the pickleball court.
Kimberly Joseph
Bookkeeper
Kimberly is the unsung hero behind most of the transactions at Berlin. Born to count things and organize them, it’s reasonable to deduct that Kim was drawn to accounting at an early age. With over 25 years of experience in finance, she’s been an asset at a wide array of companies including Goldman Sachs and KMPG.
914-683-5759 ext. 1 accounting@berlinproductions.agency
Porter
Mascot & Belly-Rub Aficionado
Porter's responsibilities include napping, eating, demanding to sit in the front seat of the car, and running at supersonic speeds. He also enjoys a good local microbrew, and he knows how to clear a printer jam better than any of us in the office do.
NEED HELP RIGHT AWAY?
The sooner you fill this out, the sooner Berlin can help!
Call Us at: 914-683-5759